![]() ![]() Good timing. Released over a weekend (Sept. ![]() After a half-decade of waiting for an album, it’s tough to still make it seem like a pleasant surprise, but with Tha Carter V, Wayne somehow pulled it off.Įminem's Projected 'Kamikaze' Debut Shows What a Surprise Release Can Still Do For a Veteran ArtistĢ. Eminem learned this lesson recently, when last year’s over-hyped and somewhat undercooked Revival received an underwhelming response after a months-long rollout, and then this year’s vengeful Kamikaze posted much stronger numbers as a sneak release no one saw coming. No songs were released ahead of time, and even the tracklist and cover remained largely a mystery in the hours leading up to its midnight drop.Īnd as we’ve seen time and again in recent years, the less press an album has in the months leading up to its release - particularly in the hip-hop world - the more furor it tends to generate when it unexpectedly arrives. Its firm release date wasn’t announced until the Wednesday before, when Weezy released a charming teaser video that divulged the album would be coming out on his birthday (Sept. It was just four months ago that news broke that Wayne had settled his lawsuit with Cash Money, and not even a month ago that Wayne revealed (via his Billboard cover story) that Tha Carter V was now officially on its way. 1 album in the country had going for it.ġ. So why was Tha Carter V such a resounding win? Here’s five things the No. ![]() It was part of a commercial (and arguably artistic) decline that had encompassed most of Weezy’s 2010s, including his most recent official wide release, 2013’s I Am Not a Human Being II, which sold respectably (217k first week) but underperformed compared to the MC’s prior releases, and drew reviews that were middling at best. In the meantime, the rapper released several mixtapes and the 2015 Tidal exclusive Free Weezy Album, but received only faint attention for the projects. 1 on Billboard 200 With Second-Largest Streaming Week Ever… ![]()
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